Intent Driven

Intent Driven is an exploration of the future of software creation, where intent transforms into reality. Today, the journey from an idea to a working application is riddled with friction—overcomplicated tools, traditional workflows, and unnecessary gatekeeping.

This newsletter is for anyone who dreams of a world where you can build software at the speed of thought.

Each week, we explore:

• Intent-Driven Development: A new way of building that prioritizes your vision over the constraints of traditional methods.

• Software Composition Made Simple: How to turn your ideas into applications without being bogged down by complexity.

• AI as a Creative Partner: Harnessing generative AI for prototyping, scaling, and refining software in record time.

• Stories of Transformation: Real-world insights from creators and teams breaking through barriers to build the impossible.

Whether you’re a technical product manager, a software composer, or someone who never thought they could create software, Intent Driven is here to inspire and equip you to build anything you can imagine

About the authors

I’m Jake: founder, product leader and entrepreneur passionate about elevating teams who build software. I'm the founder and CEO of SpecStory the platform for intent-driven product development. To connect, just reply to one of my emails or connect and DM me on LinkedIn.

I’m Greg: an operator who was most recently the Chief Product Officer at Pluralsight. And previously at GitHub, Dropbox and Google. I'm a passionate AI and DevTools advisor with Tola Capital. I also write another weekly Substack Meditations on Tech. To connect, feel free to DM me on LinkedIn.